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Joaquin Phoenix avoiding holiday `cruelty' - turkey

Joaquin Phoenix won't be serving drumsticks at his Thanksgiving dinner table.

Phoenix, a strict vegetarian, appears in a new TV commercial for the activist group People for the Ethical Treatment of Animals, trying to convince Americans that eating turkey is murder.In the commercial, Phoenix is shown on a supermarket shopping spree and the sight of a frozen turkey display prompts him to call PETA for vegetarian recipes.

"I would love to stop the murder of turkeys," Phoenix said in a PETA statement. "This commercial lets people know they can enjoy the tradition of Thanksgiving without the cruelty."