Self-help author Leo Buscaglia, the bearded, teddy bear-like apostle of love who customarily ended his motivational speeches by giving everyone in the audience a hug, died of a heart attack Friday at 74.

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Buscaglia died at his home on the shores of Lake Tahoe.Known as "Dr. Hug," he shook up the University of Southern California in the '70s when he started classes on love, including "Love 101," combining sociology and psychology. His first book, "Love," came out in 1972 and examined the phenomenon of human love as the one unifying force in life.

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