Nu Skin Enterprises is now doing business in Poland, the company's 19th market worldwide.
The expansion is part of the Provo-based company's ongoing strategy to develop and diversify operations globally."Poland is a rapidly growing direct-selling market with an expanding economy," said Steven J. Lund, president and chief executive officer. Its direct sales market grew 35 percent to $210 million in revenues in 1997, according to the World Federation of Direct Selling Associations.
Nu Skin will sell 28 of its premiums and a dozen lower-priced personal care products in the country.
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In addition to Eastern Europe, Nu Skin intends to expand in South America and is on track to enter Brazil later this year.