What's this? Pepsi is buying caseloads of Coca-Cola?
That's right. In attempt to resurrect its 25-year-old and first marketing gimmick, Pepsi is challenging consumers to take the Pepsi Challenge once again as part of its 25-year celebration.
Pepsi contends that if cola drinkers take a side-by-side, blind taste test pitting Pepsi against Coca-Cola, they'll pick Pepsi, just like "most did" 25 years ago when it hit the shelves for the first time.
"We know that Pepsi tastes better than Coke," said Gary Rodkin, president and CEO of Pepsi-Cola North America. "We also know that a taste test is a very powerful way to make the point."
Consumers in Salt Lake City will get the chance to make their own decision this summer. Pepsi Challenge locations will be set up along Wasatch Front supermarkets and will be at major events such as the "Red Hot 4th of July Stadium Extravaganza" at Rice-Eccles Stadium.
Isn't it ironic? Pepsi could purchase more Coca-Cola this summer than anyone.