Bubba Sparxxx's hip-hop throws his kin for a loop

Some of Bubba Sparxxx's family and friends didn't understand at first that he wanted to become a rapper.

Sparxxx, whose real name is Warren Anderson Mathis, is a white guy from La Grange, Ga. Now, he's a protege of rapper-producer Timbaland.

"I had family members who were extremely racist, but I'm helping them understand that things are changing," he told Spin magazine for its November issue. "A white kid from the rural South doing hip-hop? I'm proof positive the world is changing."

The video for Sparxxx's first single, "Ugly," celebrates all things Georgia, with guys riding pigs in a mud-soaked pen, girls in bikinis eating peaches and bulldogs lunging at the camera.