Ever wondered how to make money out of thin air?

Meet "Invisible Jim," the toy no one can see. As Jim's box describes him, he is "completely devoid of darting eyes" and boasts non-gripping hands "as not seen on TV."

Dreamed up by a reclusive Australian designer, the non-doll is being distributed by Hurst Marler Ltd. in the United Kingdom. Pitched as an alternative greeting card, the item's retail price is about $3.

Of course, the notion of paying something for nothing has "taken a minute to catch the imagination," says Christopher Marler, head of Hurst Marler.

But interest recently has taken off, says Marler, as increased media attention has helped improve Invisible Jim's visibility.

In the United States, the toy is being distributed by New York wholesaler Streamline Inc. to novelty gift shops nationwide. Invisible Jim is set to appear, or not, at U.S. gift shows this summer.


Via The Associated Press

Join the Conversation
Looking for comments?
Find comments in their new home! Click the buttons at the top or within the article to view them — or use the button below for quick access.