PROVO — In the space of a couple of years, BYU's Brandon Doman has gone from fifth-string quarterback to wide receiver to third-string quarterback to unbeaten starting quarterback to — what's this? — Heisman Trophy candidate.
That's right, Doman's dominating play in 2001 is causing people to throw around the "H" word in Provo. But it's not only in Provo. At least one national Web site, ESPN.com, has put Doman, who has led No. 20 BYU to a 3-0 record, on its "Heisman Watch" list.
Meanwhile, the BYU athletic media relations staff has enthusiastically mounted a campaign to promote the senior quarterback. Borrowing from the popular movie "Gladiator," the school created a poster that features Doman in a pose similar to Russell Crowe's, except Doman has a football instead of a sword in his right hand. Instead of Rome's Colosseum in the background, there's LaVell Edwards Stadium. Emblazoned at the top is the word "Domanator." (It can be seen at www.byucougars.com.
"It's crazy," Doman said. "I was a little bit shocked when I saw it. It's clever. It kind of makes you feel a little awkward, but it's nice."
The "Domanator" image will soon be mailed to the nation's college football writers and broadcasters, including Heisman voters. Of course, there are no delusions of grandeur here. The chances of him winning the Heisman are slimmer than slim.
"It's definitely a longshot, and it would be a miracle if it ever happened, but having my name associated with (the Heisman) is an honor," Doman said. "I'm grateful that people have recognized our play. It should be an honor for the team. My offensive line is doing well, the receivers are catching balls and we're scoring touchdowns."
BYU officials made the decision to promote Doman for postseason accolades after the Cougars' 52-7 victory over Nevada on Sept. 1. Ironically, the campaign officially kicks off this week, as BYU prepares for UNLV and quarterback Jason Thomas, who had been promoted heavily by his school as a Heisman candidate during the summer. Thomas has since fallen off the Heisman radar screen in the wake of an 0-3 start by the Rebels.
BYU associate athletic director Duff Tittle, who helped hatch the "Domanator" idea, says the campaign is intended to grab the attention of those who vote for the Heisman, as well as those who vote for the Davey O'Brien Award (nation's best quarterback) and the Sammy Baugh Award (top college passer).
"More than anything, if Brandon keeps playing and stays healthy, he could win one of those quarterback awards," Tittle said.
Doman's credentials are worthy of notice. He is 5-0 as a starter at BYU, dating back to last season. In coach Gary Crowton's system, Doman has flourished, competing 52 of 76 passes (68 percent) for 780 yards, seven touchdowns and no interceptions. He has also rushed for 160 yards (6.7 yards per attempt) and four TDs on the ground.
While it's unlikely Doman will come close to serious Heisman consideration, consider how unlikely it was, as recently as a month ago, that his name would be uttered in the same sentence with the trophy.
Doman came to BYU as an option quarterback and, later, Cougar coaches almost moved him to safety. In 1999, he played wide receiver. Then last season, after Bret Engemann and Charlie Peterson went down with injuries, Doman stepped up, directing the Cougars to victories in their final two games under coach LaVell Edwards.
"He's had a little bit of a strange career," said BYU quarterbacks coach Robbie Bosco. "He's played different positions, but he just stuck with it. He's really worked hard. You've got to give him a lot of credit. He didn't complain or whine because he wasn't playing. When his opportunity came, he made the most of it. Now he's reaping the benefits of those last two games. He came in here as the starter and hasn't looked back since. The thing that's most impressed me is he's really level-headed. He's not thinking he's all-this and all-that. Everybody likes playing for him. He's always been a leader, even when he wasn't the starter here."
Tittle, like everyone else at BYU, just wishes Doman had more eligibility. "If only he was a junior," he said, a little wistfully. "What a Heisman campaign we could have come up with for next year."
E-MAIL: jeffc@desnews.com