Like the young man who asked Christ what he must do to obtain eternal life, then failed to commit to follow the Savior because his riches were at risk, "millions in the world today still prize and choose the riches of the Earth over the riches of eternity."
They do not know or fully understand that those who have eternal life are rich and that eternal life is the greatest of God's gifts to man.
"But how can man come to know the only true God? I testify that the only way we and all mankind can come unto our Heavenly Father and know him, and thus obtain eternal life, is to come unto the Lord Jesus Christ and know him."
As outlined in a proclamation by the First Presidency and Quorum of the Twelve, Jesus Christ was the Jehovah of the Old Testament and the Messiah of the New Testament. Under his father's direction, he was the Creator of the Earth. As firstborn and only begotten of the Father in the flesh, he was the Redeemer and the first to be resurrected. As the risen Lord, he administered to his sheep in ancient America. With his father, he appeared to the boy Joseph Smith to usher in the dispensation of the fulness of times.
To receive Christ, we must receive his servants.
"To receive him, we must receive the fulness of his gospel, his everlasting covenant, including all those truths or laws, covenants and ordinances needed for mankind to enter back into the presence of God."
Christ asked of his apostles anciently, 'What manner of men ought ye to be?' and answered, 'Even as I am.' Men have a duty to become as he is.