LOS ANGELES — The company that reignited the craze for scooters two years ago is hoping to ride the nostalgia wave once again, this time with a souped-up version of a low-rider tricycle.
Razor USA is introducing the "Scream Machine," a shiny steel and plastic version of the plastic "Big Wheel" tricycle popular in the 1970s. It has a rubber front tire, a hand brake and adjustable seat.
Unlike the older plastic versions, the large front wheel allows for coasting at high speeds without the foot pedals also moving, often too fast for small feet to keep up.
The new toy will be unveiled Wednesday in New York. The suggested retail price is $99. Razor USA hit it big in 2000 with its Razor scooter, a flashy, compact, foot-powered version of the 1950s favorite.Last year, the company, based in Cerritos, Calif., introduced its take on the pogo stick, the air-powered "Airgo." The company also makes BMX bikes and apparel.