"This Is The Place."
"Greatest Snow on Earth."
"Oh, My Heck!"
And now, a new phrase for the good ol' U.S.A. to know Utah by:
That's the name Rusty Griggs of Murray chose for the Beehive State's crayon in the Crayola "State Your Color" national contest.
Crayon enthusiasts from each state were invited to pick one of 120 crayon colors and give it a new name that best represents their home state. The company took in 25,000 entries nationwide and boxed winning selections into a 64-pack "State Crayon Collection" — the first state-themed grouping in Crayola's 100-year history.
Griggs, who learned of the contest in a local newspaper, chose "Bee-Utah-ful" for the color "Sun Glow," a golden shade of yellow. He plugged in his pick in an online entry form last summer.
"I was thinking, like, 'beautiful,' " the Riverview Junior High seventh-grader said of his contest entry. "Then, I just kind of thought, Utah was in there, and bee, like beehive and all."
Crayola loved the ring of it. A special Crayola committee picked "Bee-Utah-ful" from 220 other Utah entries. The company sent Griggs a crate full of $100 in prizes, from window markers and clay to colored pencils and of course, one of the first state crayon boxes.
Maybe "Bee-Utah-ful" will outshine hue-mates "Yellow Brick Road" of Kansas, "Fort Knox Gold" of Kentucky, or "A-maize-ing Iowa." Or, perhaps it will feel more at home in the box next to geographical neighbors, "Pikes Peak Purple," "Las Vegas Lights," and "Grand Tanyon."
It surely will be stunning next to one of the 12 "patriotic" colors, including the copper-toned "Mom's Apple Pie" and self-explanatory, "Rockets Red Glare."
But it might look even better amid the frosting on a cake.
Griggs' mom, Beth Ann, plans to make the youngest of her seven children a congratulatory cake bedecked with a crayon. Maybe, she'll serve it this weekend at a party for Rusty and all his friends.
"Just to have fun with all those crayons," Beth Ann Griggs said. "I think it's quite an honor."