O.C. Tanner, a Salt Lake-based maker of recognition solutions, announced Thursday that it has acquired B2B Initiatives Ltd., a promotional management services firm based in London.
Details of the transaction were not disclosed.
O.C. Tanner said in a statement that the acquisition strengthens its international offerings for its clients and follows the January 2004 opening of O.C. Tanner's European Distribution Center in the Netherlands.
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Current B2B executives will continue in their leadership roles, O.C. Tanner stated. The company will continue to operate in the United Kingdom under the B2B name as an autonomous subsidiary of O.C. Tanner.