Ben Wallace appears in ads touting Ford trucks. Rasheed Wallace tools around the Motor City in a $300,000 car built by DaimlerChrysler AG.
But after the Pistons won the NBA championship, they piled into Chevrolets — "the official vehicle of the Detroit Pistons" — for the victory parade.
The 40-plus vehicles were provided by the Detroit Area Chevy Dealers Association, one of many businesses trying to cash in on the Pistons' first NBA title since 1990.
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In the three days following Detroit's victory, Ben Wallace's agent Brenda Lundberg said she compiled two pages' worth of requests for endorsements, promotions, personal appearances and help for charities.