Marc Ecko, who made a rhino logo into a fashion statement, now has a zoo rhino named in his honor.
A 3-month-old Indian rhino born at the San Diego Wild Animal Park has been named Ecko in honor of the designer, who donated $150,000 to launch the International Rhino Foundation's project to save the species, park officials said Thursday.
The project will work with the Wild Animal Park to move Indian rhinos to reserves in India, protecting them from poachers who hunt the species for its horn. It also will support breeding exchanges among the park and zoos in India.
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Ecko founded his rhino-branded apparel line in 1992.