Martha Stewart's plan to trademark a line of furniture named for her new hometown of Katonah, N.Y., has riled some of her neighbors.
Stewart's "Katonah Collection" is already on sale, and Martha Stewart Living Omnimedia Inc. has a trademark pending for the name, The Journal News reported Friday.
"We don't think it's a good idea for her to assert trademark rights over a name that's been in use as a place name since 1852," said William O'Neill, co-president of the Katonah Village Improvement Society. Katonah is named for a 17th-century Indian chief.
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Diana Pearson, a spokeswoman for Stewart's company, said, "Martha Stewart, number one, loves Katonah; number two, seeks to honor the town and the hamlet by using the word Katonah."