Wal-Mart Stores Inc., the world's largest retailer, introduced its first new companywide slogan in 19 years as it seeks to boost slowing sales.
The motto, "Save Money. Live Better," appears in television advertisements starting today and then in print, on store receipts and shopping bags, spokeswoman Melissa O'Brien said. It replaces "Always Low Prices."
Wal-Mart wants to reemphasize its appeal as a low-price retailer after earlier attempts to woo shoppers with advertising taglines such as "Look Beyond the Basics" in 2006 failed to lure shoppers. Sales at stores open at least a year rose 2.1 percent last year, the least since the company began reporting the data in 1980.