American Crafts on Thursday announced the acquisition of Pebbles Inc., effective immediately.

Both companies are based in Orem. Financial terms were not disclosed.

American Crafts said it will continue to offer current Pebbles scrapbooking products and plans to introduce new products over time. Pebbles will remain a separate brand under the American Crafts umbrella.

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Pebbles was founded in 2001 by Brenda Birrell as an extension of the Pebbles in my Pocket retail stores located in Orem, Salt Lake City and St. George. The retail stores will remain under Birrell's ownership and management.

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