The site, itsaboutlove.org, replaces the previous LDS Family Services Web site, a "significant enhancement" from the first site launched in 2002, said Steven A. Sunday, manager of adoption services. The new site allows people to communicate 24/7, and is more exposed to adoptive parent and expectant parents than before, he said.
"The Web site has been much more friendly and informative," he said, as far as letting prospective adoptive parents and women in crisis pregnancies learn more about their options.
In an effort to make it a "non-threatening" environment, Brother Sunday said the new Web site features real stories from real adoptive parents and birth mothers, making it less canned.
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