LOS ANGELES (AP) — Barbie is the latest toy to get her own Hollywood deal for a live-action movie.

Universal Pictures has acquired the rights for a movie based on the Mattel dolls. The Barbie flick will follow such toy-based hits as the "Transformers" movies and "G.I. Joe: The Rise of Cobra."

Laurence Mark, whose credits include "Dreamgirls" and "Jerry Maguire," is producing. Mattel executives Richard Dickson and Rob Hudnut will be executive producers.

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Universal has released animated Barbie movies on home video, but this will be Barbie's first live-action adventure.

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