There's nothing unusual about the products and services provided by Paul Morrell's companies, Bluffdale-based Al-Morrell Development and The Event Source: providing event housing and facilities, building and staffing dining halls, constructing and operating water-bottling plants.
It's where the company operates, and the results it achieves in those environments, that really make AMD stand out.
The event facilities — housing, laundries, bathrooms, recreation facilities, dining halls — were constructed in just 34 days for the U.S. military, private security and transportation workers staffing the 2002 Winter Olympics in Salt Lake City.
The dining halls, which served 22,000 at a time and provided more than 3 million meals a month, were completed in eight weeks, under daily rocket and mortar fire associated with Operation Iraqi Freedom.
And the six water-bottling plants deliver more than 1 million bottles of water a day to U.S. military bases in Iraq.
Morrell's company has achieved these results, along with steady and impressive revenue growth, by fostering a culture of agility and a strong ethic of customer service — even if the "customer" is another sector of the company.
The company also is always looking for new opportunities — witness AMD's recent decision to use those Iraqi water-bottling plants to bottle water for the private market in Iraq. To make sure that initiative succeeded, Al-Morrell invested in several hundred route vehicles, as well as a large distribution network with several warehouses. Private water sales have doubled each month since sales began in fall 2010, and the company is expecting sales of more than 200 million bottles this year.