Whether it be the "reppin' the Y" T-shirts many BYU fans are sporting or former BYU linebacker Alani Fua flashing the sign language "Y" before the BYU vs. Arizona game, the letter "Y" seems to be popping up in BYU fan circles more than usual.
James the Mormon continued the trend on Wednesday by releasing a BYU anthem on YouTube titled "Tellin' You Y."
The video flashes between James the Mormon rapping on the BYU goal post, clips of well-known BYU alumni like Chad Lewis and Ziggy Ansah, swarms of BYU fans cheering and the Cougarettes dancing.
To get fans to the stadium, James the Mormon started promoting the event on Twitter in the week prior to filming.
https://twitter.com/jamesthemormon/status/773598315778756608https://twitter.com/jamesthemormon/status/773951645101072384In addition to several current and former BYU players, the video also features Cosmo the Cougar and BYU athletic director Tom Holmoe.
Shortly after posting the video, James the Mormon posted on Twitter offering a chance to win tickets to a BYU game by retweeting his tweet with the video link in it.
https://twitter.com/jamesthemormon/status/776141477923606528The rapper also produced another video featuring BYU football last September titled "Dreamin."
James the Mormon's YouTube channel only has over 12,000 subscribers but his albums have been hugely successful, including "Not a Rapper" reaching No. 1 in the iTunes Hip-Hop/ Rap category.
View the video on YouTube here.
UTubers is a feature that highlights YouTube videos created by people with ties to Utah