Don’t be surprised if you see a fried venison tender in the future.
Arby’s said on Tuesday that it reached a new deal to buy Buffalo Wild Wings for $2.4 billion in cash, according to USA Today.
The deal comes as Buffalo Wild Wings has seen a recent increase in the cost of chicken, "although the cost is down 20 percent from its high," USA Today reported.
But Arby’s has promoted itself as a fast-food chain with “all the meats” and products that can’t be found anywhere else (like these two rare sandwiches).
In fact, according to Business Insider, Arby’s has become “one of the most successful chain restaurants in the industry” since CEO Paul Brown took the reins.
Buffalo Wild Wings has not experienced the same growth, losing families and children from its audience.
"What consumers are looking for is value," NPD Group restaurant industry analyst Bonnie Riggs told USA Today. "It’s getting what you paid for. They want quality products, they want fresh, but they want it to be reasonably priced."
Buffalo Wild Wings has apparently followed that formula recently, offering half-price deals. According to Reuters, the chain had better-than-expected profit in October for the first time in a year since lowering its prices.
"We are excited to welcome a brand with such a rich heritage, led by an exceptionally talented team," Brown told Business Insider. "We look forward to leveraging the combined strengths of both organizations into a truly differentiated and transformative multi-brand restaurant company."