It lasted a grueling 17 months — or six years, counting back to his initial run.
For a curious media and public noticing the increased visibility of The Church of Jesus Christ of Latter-day Saints, however, Mitt Romney's 2012 bid for president tended to be viewed as a "Mormon moment."
Romney was clinching the delegates necessary to become the Republican nominee for president five years ago this month. The businessman and former Massachusetts governor's second bid for president highlighted what was by most accounts an unprecedented year for the LDS Church as far as media coverage.