Theater chain AMC is launching a new video on-demand streaming service, according to The New York Times.
The new service is a sign that movie theaters are having to adapt to compete with at-home services like Netflix and Hulu, the Times reported.
Around 2,000 movies from all major Hollywood studios will be available to rent or buy through the new AMC Theatres On Demand service, according to CNBC.
AMC Theatres On Demand will not be a subscription-based service like Netflix, however. It will be more similar to Amazon or Apple TV, with videos available for rent from $3 and for purchase from $9.99, according to CNBC.
The service can be accessed through the AMC Stubs membership program, which is available to join as a free loyalty program, according to CNBC.
There is also an AMC Stubs A-List membership which the theater chain launched last year as a competitor to the now-defunct MoviePass, which allows moviegoers to see three movies a week for the price of $19.95 a month, the Deseret News reported at the time.
“With more than 20 million AMC Stubs households, and with our website and smartphone apps already being visited hundreds of millions of times annually by movie fans, AMC Theatres is in a unique position to promote specific movies with greater personalization than has ever been possible before,” said Adam Aron, CEO and president of AMC Theaters, in a statement, according to CNBC. “Through the launch of AMC Theatres On Demand, we can reach movie lovers directly and make it easy for them to access films digitally.”