Pizza Hut announced Tuesday it would release a new meat-free pizza and a new, eco-friendly box. Both releases will be sold together for $10 at one of the restaurant’s Phoenix locations. The offer only exists for a limited time.
According to CNN, the restaurant’s new Garden pizza will be topped with Kellogg’s Incogmeato plant-based meatless Italian sausage.
The company hopes its changes will attract new customers, who may be concerned about the environment, as plant-based proteins use significantly less water than animal proteins, according to CNN.
According to a July report from the trade group Plant Based Food Association and the Good Food Institute, U.S. retail sales of plant-based foods have gone up 11% in the past year, according to the report.
Kellogg first announced Incogmeato in September. But Nestlé, Tyson, Smithfield and Kroger also plan to launch their own plant-based products.
Pizza Hut’s new box, on the other hand, took two years to develop, according to the chief customer and operations officer Nicolas Burquier.
According to USA Today, the round box was designed to keep pizzas safe during delivery, with less room to slide around.
“The box is a win, win — it will improve the pizza-eating experience for our customers and simplify the operation experience for our team members,” Burquier said in a release. “I think one day in the future we’ll reminisce about the idea of round pizzas in a square box and laugh.”
The release also stated that the new round box would use less packaging than the traditional cardboard box and would be “industrially compostable.”
The Washington Post reported that, in order to create the box, Pizza Hut partnered up with Zume, a startup company whose pizza-delivery innovations include robots assembling the pizzas, as well as trucks that bake your pizza while on the way to your house.
The company first introduced a round pizza box in 2017 and called it the Pizza Pod.