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Juul will stop selling mint-flavored products in response to new study showing impact on teens

60% of high school students that vape use Juul products, a new study published in the Journal of the American Medical Association has found

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FILE - This Thursday, Dec. 20, 2018, file photo shows Juul products for sale. North Carolina’s attorney general has filed a lawsuit against the popular e-cigarette maker JUUL, asking a court to limit what flavors it can sell and ensure underage teens can’

This Thursday, Dec. 20, 2018, file photo shows Juul products for sale.

Seth Wenig, Associated Press

Juul Labs announced Thursday that it will stop selling their mint-flavored products, according to CNBC.

Mint is the most popular flavor among 10th and 12th graders, which is why Juul made the decision to stop selling that flavor, CNN reported.

Juul’s announcement “follows the tobacco industry playbook of making changes only when it has absolutely no choice, and then to make a change that will have far less impact than it appears,” according to the president of the Campaign for Tobacco-Free Kids, Matthew L. Meyers, as CNN reported.

Myers added that “with mint removed, kids will almost certainly shift to Juul’s menthol pods, and other e-cigarette companies will continue to sell mint as long as the federal government allows.”

The e-cigarette company is responding to mounting public and political pressure in the wake of a new study published on Tuesday in the Journal of the American Medical Association, CNBC reported.

The new study found that Juul is the most popular e-cigarette brand among high-school students, with 60% of high schoolers that vape using Juul products, according to CNN.

“These results are unacceptable,” said Juul CEO K.C. Crosthwaite, according to CNBC, “and that is why we must reset the vapor category in the U.S. and earn the trust of society by working cooperatively with regulators, attorneys general, public health officials, and other stakeholders to combat underage use.”

Earlier this month, Juul announced it would stop selling all fruity-flavored products due to pressure from the Food and Drug Administration, the Deseret News reported at the time.

Juul’s decision on Thursday comes ahead of an expected temporary ban on e-cigarettes by the Trump administration, which could happen as soon as this week, according to CNBC.