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FILE - In this Jan. 30, 2018 file photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theatre in Indianapolis. The startup that lets customers watch a movie a day at theaters for just $10 a month, is limiting new customers to just four movies a month. The move comes as customers and industry experts question the sustainability of MoviePass’ business model. Because MoviePass is paying most theaters the full price of the ticket, the service is in the red with just one or two movies in a month. (AP Photo/Darron Cummings, File) Darron Cummings, AP
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FILE- This Aug. 23, 2018, file photo shows Movie Pass debit cards and used movie tickets in New York. The parent company of MoviePass says that it plans to spin off the discount movie ticket subscription service into a separate public company. Helios and Matheson Analytics Inc. said Tuesday, Oct. 23, that the new subsidiary will be called MoviePass Entertainment Holdings Inc. and be a film production, marketing and exhibition company. (AP Photo/Richard Drew, File) Richard Drew, Associated Press
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FILE- In this Jan. 30, 2018, file photo, Cassie Langdon uses to her phone to launch the MoviePass app to see what movies are available at AMC Indianapolis 17 theatre in Indianapolis. MoviePass, a discount service for movie tickets at theaters, is walking back a planned 50 percent price increase following a subscriber backlash. But it will soon impose a cap of three movies per month, instead of one every day. (AP Photo/Darron Cummings, File) Darron Cummings, Associated Press
Herb Scribner
By Herb Scribner

SALT LAKE CITY — Leaked internal data from MoviePass shows that the subscription service once had more than 3 million subscribers.

It now has 225,000, according to Business Insider.

The drop in subscribers is another sign that MoviePass has gone downhill since it became a viral darling back in the summer of 2017. The subscription service catapulted to viral fame after it offered a plan of $10 per month for unlimited films.

MoviePass reached 3 million subscribers by June 2018.

“But the startup struggled to control its cash burn, which reached into the hundreds of millions of dollars,” according to Business Insider.

MoviePass announced a new “uncapped” plan in March that would offer no restrictions on the number of 2D films that people could see, which I wrote about for the Deseret News.

Yes, but: The movie subscription plan is still a working model. AMC Theaters and Cinemark both launched their own plans. And Sinemia, which was seen as an earlier competitor to MoviePass, is still kicking as well.

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