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Donovan Mitchell, New Era unveil new line of Utah Jazz hats

Mitchell designed the hats via partnership with the hat company. They cost about $30.

Donovan Mitchell models one piece of headwear featured in his new collection.
Courtesy of New Era Cap

SALT LAKE CITY — Utah Jazz guard Donovan Mitchell looked to his childhood, his mother and his favorite color for inspiration in designing a line of hats released Friday morning.

The gear, ranging in price from $27.99 to $31.99, features a range of colors and logos, with Donovan’s favorite being a black-and-red snapback with a red camouflage bill and a red state of Utah logo in the front. It combines two of his favorites.

“Red’s my favorite color. Camo is one of my favorite things,” he said. “So I just figured why not put them together?”

Donovan Mitchell models the Black 9Fifty Snapback, his favorite hat in his collection released Friday.
New Era Cap

Mitchell grew up wearing hats, having played baseball for most of his life. His favorites back then were mostly New York Mets caps; growing up near New York City, they were his favorite team. So when New Era approached him with the opportunity to design his own line, he enthusiastically accepted the offer.

The process started with the company explaining what goes into making hats along with different potential styles, textures and patterns. New Era placed hundreds of hats in front of him for inspiration.

“I think a lot of it was just going back to my roots as a kid,” Mitchell said of looking over all the potential avenues. “What hats remind me of being a kid?”

He wanted variation, to exhaust different styles and color schemes. The result is a collection featuring the aforementioned red design, a dark blue snapback with a circular “Utah Jazz Basketball” logo in front, a dark blue snapback with yellow-and-blue pinstripes featuring the main Jazz logo, red camo beanie with “UTAH” stitched across the front, and a blue-billed white snapback with an all-blue Jazz logo, among others. There are 10 pieces in all.

Donovan Mitchell models the Gradient 9Fifty Snapback, one of the hats featured in his collection released Friday.
New Era Cap

New Era also helped Mitchell design a green-and-pink cap — a nod to his mother’s sorority, Alpha Kappa Alpha. That cap won’t be available to the public, but creating it and wearing it was one of Mitchell’s favorite parts of the process. He said one of his main professional goals has always been to honor his mother, whether on the court or in his designs.

“She’s done so much for me,” he said. “So to be able to dedicate this to her I think is pretty cool.”

Speaking of designs, Mitchell, who has his own custom shoe line with Adidas, said designing his own hats was more hands-on. He was able to “nitpick a little bit more.”

“I wouldn’t say I’m an expert at it,” he added, “but I think I had a better idea of what I liked.”

Mitchell will promote the hats at the Jazz team store in the near future, though the exact date/time haven’t been released yet. Whether hats, shoes or even jerseys, he said he never tires of seeing people wear clothes he had a hand in creating. He also said he never imagined being a designer, but he sounded legitimately enthusiastic about the opportunity.

“I didn’t think any of this would happen,” he said. “I’m glad I could put my input and my mark on it, and I’m blessed that they want to collab with me so I can go out there and just do different things and explore and become different. That’s one of the things that I really appreciate.”