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Minnesota is about to get rude about its COVID-19 warnings

Minnesota is ending its ‘nice’ campaign for a harsher one, getting in the face of people who won’t stay safe for COVID-19.

In this Aug. 10, 2020, file photo, Minneapolis voters line up to vote a day ahead of Minnesota’s Tuesday primary election at the Minneapolis Election and Voters Services offices.
In this Aug. 10, 2020, file photo, Minneapolis voters line up to vote a day ahead of Minnesota’s Tuesday primary election at the Minneapolis Election and Voters Services offices.
AP

Minnesota is starting a new campaign this week to help stop the spread of the novel coronavirus, and the state is dropping its “Minnesota Nice” brand to do so.

What’s going on?

Minnesota will start a new ad campaign called “Fight COVID MN,” which aims to bring an in-your-face style of messaging about the spread of COVID-19, according to WCCO.

  • One ad campaign poster reads: “We’re not the front line. You are. We’re your last chance.”
  • Another reads: “We’re sure it’s good, but is Grandma’s pumpkin pie really to die for?”

Doctors said the ad campaign has become much more aggressive in order to convince people to take measures seriously ahead of Thanksgiving, WCCO reports.

  • “We need to pull this lever, which is a little bit more in your face,” said Dr. Rahul Koranne, the president and CEO of the Minnesota Hospital Association.
  • “I think it’s time to get pretty aggressive,” said Dr. Omobosola Akinsete, HealthPartners’s chair of infectious diseases.

Why now?

Koranne told Bring Me the News the campaign started after hospitals have become increasingly overwhelmed with COVID-19 cases.

  • “We are extremely concerned about the trajectory of the community spread,” said Koranne. “Our health care systems have thousands of care team members out with COVID, caring for a family member with COVID or home quarantining because they have been exposed in the community.
  • “Our hospitals care for not just patients with COIVD but other Minnesotans with trauma and illness. We urge Minnesotans to come together with grit and resolve in the next few weeks with a unified goal to reduce community transmission and protect our health care workers so they can remain at work and help save lives.”