Utah Jazz owner Ryan Smith on Wednesday gave the most insight to date into the talk that has swirled regarding a rebranding the team could undergo.
Speaking at the Silicon Slopes Summit, here is what Smith had to say about the subject:
Naturally, people took to Twitter to express their thoughts about the news.
It's going to be overwhelmingly challenging (if not impossible) to disassociate former palates from the brand, particularly nationally.— Matt Devine 🇺🇦 (@sodevine679) October 13, 2021
Media outlets still circulate the worst logo in jazz history (blue yellow green mountain logo) 5 years later. A new palate is not the solution.
It would tie the brand a little bit more to Utah IMO which I’m all for… I’m still one that struggles with the fact we are called the Jazz and not something uniquely Utah like the Utah Raptors… haha so I’ll take the bee— Chris Collinsworth (@cmcollin41) October 13, 2021
In the 90s they tried to move slightly off the mardi gras colors, but had to come back because mardi gras colors are history, hilarious, kind of dumb, and loveable for these reasons.— Frank Bednarz (@FrankBednarz) October 13, 2021
Nets are black & white, Jazz are mardi gras colors, and Pelicans are not. Keep it that way! https://t.co/Q8rZ1NkDXi
I don’t care about the black and white thing…but the idea that the jazz’s brand is consistent inconsistency is nonsense. Pick a color scheme and stick with it— Ben Wagner (@ben_wagner) October 13, 2021
I may not be happy with every specific color they pick at the end of the day, but I know I'm going to be elated with the overall results of what this organization is going to accomplish in the next 5 years.— Bruno Starzz (@getsit) October 13, 2021