They’ve had close calls (and crashed their truck). Will these Utah brothers win $50,000 on Food Network?
On paper, the competition’s premise is simple enough. But in action, it’s much more complicated
What is ‘The Great Food Truck Race: All-Stars’?
On paper, the competition’s premise is simple enough: At the end of each episode, the food truck that makes the least amount of sales over a two-day period goes home. The last truck standing becomes the all-time champion and gets $50,000.
In action, the competition is much more complicated. The teams are responsible for picking their own locations to set up and sell. They set their own prices on menu items — if they go too low, they might not make enough to survive another week; if they go too high, they run the risk of not selling enough.
And then there’s the show’s intermittent challenges that mix things up — during one episode, all of the teams’ social media accounts were disabled, making advertising and promotion virtually impossible.
Of the seven alumni teams competing in the all-star edition of “The Great Food Truck Race,” which was filmed last year in California, Waffle Love is the only one that didn’t actually win a season — the food truck was the 2015 runner-up.
So for siblings Adam, Steve and Jared Terry, there’s even more of an intense desire to win.
“This time around, we’re gonna be on our game, we’re gonna win the challenges and we’re gonna take it all the way,” Steve Terry said during the first episode, which premiered earlier this month on Food Network.
But that’s proving to be easier said than done.
‘The Great Food Truck Race: All-Stars’ recap
Waffle Love started off strong.
During the first episode, when the food truck Aloha Plate ran low on menu items and had to run to the grocery store, Waffle Love took advantage of the lull to sell some orders to waiting customers. On the second day of selling, the Terrys drew in more customers by adding chicken and waffles to their menu.
After the two-day selling period, Waffle Love came out on top with $3,997.
But Aloha Plate — which trailed by a mere $43 — ended up securing first place because it won the episode’s bread bowl challenge. For the challenge, each food truck had to create a dish using a bread bowl, and the team that made the most money selling that particular item would have the sales for that item doubled (Aloha Plate sold its bread bowl for a whopping $75).
Waffle Love still finished in the top tier, claiming second place during the season premiere.
But things haven’t been as smooth since then.
During the second episode, Waffle Love struggled when all of the food trucks’ social media accounts were disabled. After a slow day of sales, the brothers were certain they’d get eliminated, so they decided to raise their prices on the second day.
That ended up helping them more than they anticipated — the brothers wound up crashing the Waffle Love food truck during the second round, and the repairs for the damage had to come out of their till. They finished second to last.
In the third and most recent episode, Waffle Love took an unusual risk.
On the first day of selling, the Terrys cut a catering deal with a nearby nursing home in San Francisco instead of opening to the general public. They sold 100 waffles to the nursing home staff, but the preparation and delivery time led them to miss out on the lunch rush downtown.
At the end of the round, Waffle Love once again finished in the bottom two. Of the five teams remaining, the Terrys came in fourth, edging out The Middle Feast food truck with a sales total of $2,230 (Aloha Plate again came out ahead with a sales total of $4,744).
Now, Waffle Love is one of four remaining teams vying for the $50,000 prize.
About Waffle Love
Adam Terry started Waffle Love nearly 10 years ago, when he was a desperate, unemployed father of three, living in a one-room bedroom apartment in Provo, the Deseret News reported.
He was a Utah Valley University graduate who had just been laid off from his banking job. After several months of working odd jobs here and there, he put together a proposal to create the first food truck in Provo.
Now, what started as a single food truck in Utah has reached national exposure on Food Network and evolved into multiple brick-and-mortar locations throughout Arizona, California, Texas and Idaho.
“This has been an incredible ride,” Adam Terry recently told the Deseret News. “It’s a real incredible turn of events, and I just feel so lucky and fortunate. … We’re just happy to be slinging some waffles and making people’s day and putting a smile on people’s faces. That’s what we’re here for.”
How to watch ‘The Great Food Truck Race: All Stars’
You can catch Waffle Love on the next episode of “The Great Food Truck Race: All Stars,” which airs Sunday at 10 p.m. MT on Food Network. The show will continue airing on Sundays through July 18.
You can also catch all of the episodes on the Discovery+ streaming platform.