On Wednesday morning, photos surfaced on social media showing that the courts at the Zions Bank Basketball Campus — the Utah Jazz’s practice facility — got a redesign, trading the traditional navy blue, green and gold for a black and white look.
New look at Jazz practice facility
— JazzNation (@JazzNationNews) September 15, 2021
Jazz going hard on the black & white style ⚫️ ⚪️
pics via https://t.co/nVXj2k4yRM #JazzNation #UtahJazz #TakeNote pic.twitter.com/HFhYZRdzmv
With chatter buzzing on Twitter that the Jazz are looking to make a major brand change, owner Ryan Smith addressed the subject in a couple of tweets.
First, he acknowledged the veracity of the practice facility change by quoting the above tweet with two pair of eyes emojis. More substantially, he responded to a Twitter user who replied to him with, “Absolutely awful. Are we trying to be the Brooklyn Nets?” (the Nets’ primary color scheme is just black and white).
Smith’s response: “Nope... Just moving away from this as fast as we can.,” and he shared a screenshot of a tweet from another user which showed the wide variety of colors the Jazz have used over the years.
👀👀….. https://t.co/Nfr0yKtHte
— Ryan Smith (@RyanQualtrics) September 15, 2021
Nope… Just moving away from this as fast as we can. pic.twitter.com/gDAwjolZX4
— Ryan Smith (@RyanQualtrics) September 15, 2021
As observed by KSL Sports’ Ben Anderson last month, the practice facility change is just the latest in a series of moves the Jazz have slowly made to go toward a black and white look, although it’s unclear how prominent the scheme will ever be compared to others the team currently employs (including a black variation of its popular City jersey).
Anderson took note (pun definitely intended) of a tweet part owner Dwyane Wade posted last month in which he addressed the Jazz’s colors.
Now you know that would just be to typical and we’re anything but typical. We coming with some new fresh heat 🔥 https://t.co/yawYN6uESq
— DWade (@DwyaneWade) August 12, 2021