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The M&M’s characters are getting a rebrand

The famous M&M’s characters will look different soon enough

SHARE The M&M’s characters are getting a rebrand
M&M’s chocolates in 2008.

M&M’s chocolates are seen in Hong Kong on Monday, Sept. 29, 2008. The famous M&M’s characters are getting a makover.

Kin Cheung, Associated Press

The M&M’s characters — the goofy yellow M&M, the type-A red M&M and all of their M&M pals — are getting a rebrand.

The news: Mars Wrigley, which owns the M&M’s brand, is aiming to make the characters more “current” and “representative of our consumer,” Anton Vincent, president of Mars Wrigley North America, told CNN.

The changes: Each of the M&M’s characters has new shoes.

  • Green now wears sneakers.
  • Brown wears heels.
  • Red and Yellow have shoelaces.
  • Orange’s shoelaces are untied.
  • Blue is wearing ... uggs?

Vincent told CNN that the changed footwear is “a subtle cue, but it’s a cue people really pick up on.”


What’s next: Expect to see the revamped characters in packaging and marketing materials throughout the year, Business Insider reports,

Something to note: For the second day in a row, a major brand has decided to redesign some iconic products. Coca-Cola decided to change some of its can designs, adding more magenta colors into cans with cherry flavoring, as I reported for the Deseret News.