Coca-Cola has released a new soda flavor called Starlight — and apparently, it tastes like space.
What’s happening: Coca-Cola announced it will be releasing a new soda flavor that will come in regular and zero sugar varieties.
- The new soda comes from Coca-Cola Creations, a new platform from Coca-Cola that will create new flavors of soda.
The taste: Coca-Cola said in a press release that the flavor was ”inspired by space.”
- The drink is red.
- The Starlight flavor has “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” the company said in a statement.
- “Coca-Cola Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue.”
One important note: Astronomers think the center of the galaxy could taste like raspberries, so that’s something, per The Guardian.
The bigger picture: Per CNN, Coca-Cola has been working to reshape its drinks, eliminating the less-popular drink flavors and creating new drinks to bring in new customers.
- Starlight is the first drink in a new program from Coca-Cola “that will see the soft drink marketer introduce limited-edition experimental flavors and accompanying digital and real-world experiences on a rolling basis,” per Marketing Dive.