Cheetos unveiled a new kind of crunch with two new pretzel flavors, covering one side with “Cheetle” dust.
The Cheetos Pretzels snack was first announced by its manufacturer Frito-Lay in mid-October when it was released that the snacks would come in their signature Cheetos Cheddar and Flamin’ Hot flavors.
“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” said Tina Mahal, the senior vice president of marketing at Frito-Lay, in the press release.
According to a Frito-Lay statement, the snack was created to appeal to the large pretzel-lover market, where flavored pretzels are “driving 58% of the category’s growth.” The company found that 63% of Cheeto eaters also eat pretzels, so they decided to sweeten the pot for Cheeto and pretzel lovers.
What is the internet saying about Cheeto Pretzels?
The Messenger posted a review on Instagram by its staff of the two new snacks released, with most of the reviewers preferring the Flamin’ Hot flavor.
The self-dubbed “Cheeto Chancellor,” Tiktok user @joniblackstone noted the different texture on the side with the Cheeto dust and the heavier flavor.
“The flavor is just like Cheetos however the texture is like a Dots pretzel,” he said. Of the Flamin’ Hot flavor he said, “Look how much Cheetle is on there, that’s what I’m talking about. I wish Cheetos looked like this.”
Where to buy Cheetos pretzels?
The snack is available in stores across the United States in 10 oz bags for $5.69 or 3 oz bags for $2.49, per Frito-Lay.
- Walmart.
- Smith’s Marketplace.
- Target.
How do the nutrition labels compare?
Cheetos Pretzels Flamin’ Hot Flavored have about 6 grams less fat in a 28-gram serving than the original Cheetos Crunchy Flamin’ Hot snack, although they do have about 100 grams more sodium.
A Cheetos and pretzel recipe to try at home
Can’t get your hand on a bag of Cheetos Pretzels yet? Try this at-home recipe.
In years past, similar takes on the popular Cheeto flavor have been the inspiration for recipes shared on social media for Cheeto pretzels. One is made by dipping a soft pretzel in crushed-up Cheetos, lacking the crunch the new snack brings to the table.