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Jazz announce new jersey patch partner, LVT

Team announces that the logo of Utah-based security and surveillance technology company will be gracing Jazz jerseys this season and beyond

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The Utah Jazz announced Thursday that LiveView Technologies is its new jersey patch partner.

The Utah Jazz announced Thursday, Sept. 21, 2023, that LiveView Technologies is the Jazz’s new jersey patch partner.

Utah Jazz

On Thursday the Utah Jazz announced a multi-year jersey patch deal with LiveView Technologies (LVT).

After six seasons of wearing a 5 For The Fight patch — space that was donated to 5 For The Fight by Qualtrics, a company cofounded by Ryan Smith, who now is the principle owner of the Jazz — the team will now don the logo of LVT, a Utah-based security and surveillance technology company that is headquartered in American Fork.

“We could not be happier to partner with another growing Utah-built company like LVT that shares our commitment to community,” Jazz owner Ryan Smith said in a press release. “As our partnership with 5 For The Fight evolves into its next phase, we’re excited to feature the LVT logo on our jerseys and continue using that prominent space to celebrate the innovative, hard-working mindset that Utah is all about.”

Jersey sponsorship on uniforms is a relatively new development in North American sports. Although fans of soccer, especially international soccer, have long been familiar with sponsor logos appearing on players’ uniforms, the 2023-24 season marks just the seventh year for the NBA participating in the practice.

Beginning in the 2017-18 season, NBA teams have been permitted to have one partner logo appear on the left shoulder, opposite the Nike logo, on the front of their jersey.