A group of TikTok stars are currently living in the same house in Los Angeles. Why? Well, they’re looking to unite together to help each other through the struggles that online celebrity can bring.
What’s going on: This group of TikTok stars — 19 in total — live together in a place called Hype House, which is located in a gated community in Los Angeles, The New York Times’ Taylor Lorenz reports.
- The group produces daily content for TikTok. Videos from the group earned more than 1 million followers in a little more than a week, according to Distractify.
- Thomas Petrou, a YouTuber, told Distractify: “It took me 13 days to make this house possible. From the idea to calling places, touring places and making it happen.”
- The group has shared its videos through the hashtag #HypeHouse. Videos with that hashtag have more than 100 million combined views on TikTok, according to The New York Times.
- Rent costs $900 per month.
Nothing new: Collaborative houses — where internet celebrities or stars live together to help each other through the struggles of being an online celebrity and produce content — are nothing new.
- We’ve seen YouTube stars live together under one roof before. One group rented out a $12 million mansion, The New York Times reports.
The purpose: Sam Sheffer, a YouTuber and technologist, told The New York Times that collab houses help TikTok stars grow.
- Sheffer: “It’s a brilliant move for power players on these platforms to lift each other up. ‘Elevate others to elevate yourself’ is a saying, and it really rings true with this new generation of TikTokers.”
- Sheffer: “From a management perspective, it’s great. It just means all the kids will focus on content.”
The rise of TikTok: Stars of the app sharing a house comes as the app TikTok continues to rise in popularity. But lawmakers have raised concerns in the past about the app’s potential dangers, including matters related to cybersecurity, surveillance and digital privacy, as I’ve reported before for the Deseret News.