One of the greatest honors a restaurant can hold is earning a Michelin star, and Burger King thinks it deserve one.
Burger King in Belgium has launched an advertising campaign and petition in hopes of earning a Michelin star. The chain thinks its Master Angus burger is the reason for the prestigious award, according to CNN.
The burger includes a creamy sauce with mustard and onions, crispy onions, fresh tomatoes and arugula. And, of course per the name, is served with an Angus beef patty.
Burger King’s Master Angus burger, unfortunately, isn’t available in the U.S.
“All right, we’ll happily concede that ‘star-rated’ and Burger King aren’t an obvious match at first sight,” Burger King admitted in its ad, adding, “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes?”
Fewer than 500 people have signed the petition but it did catch the attention of Michelin Guide’s social media team.
Michelin will visit the fast food restaurant and judge it on the same criteria as other restaurants. It will be judged on the quality of the product and its ingredients, the mastery of cooking technique, the harmony of flavors, the personality of the chef and consistency between visits, according to Fox News.
“Who said you needed silver service? Watch this space on 11/1 to discover our next issue of the Michelin Guide for Belgium and Luxembourg, and find out whether the fast-food chain deserves a star!” according to a social media post by Michelin Guide.