Apple pie is a traditional dish for the holiday season, but Pepsi wants to give you a new way to enjoy it this year.
Pepsi’s newest drink has “warm notes of cinnamon, the taste of a buttery crust and the crispness of a fresh apple,” Pepsi claims, according to Fox Business. “The cinnamon-y and creamy aroma invokes the nostalgic feeling of an apple pie on a chilly fall night.”
Pepsi Apple Pie is currently not being sold in stores, but fans can get their hands on a bottle by entering a social media challenge, according to USA Today.
To enter, fans must share a photo or video of a “baking fail” on Twitter or TikTok with the hashtag #PepsiApplePieChallenge. The winners will be sent a 2-liter bottle of Pepsi Apple Pie, according to USA Today.
“Failing at baking — especially this year — is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season,” said Pepsi’s vice president of marketing, Todd Kaplan, according to People magazine. “With Pepsi Apple Pie, we’re providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don’t take themselves too seriously in the process.”