Starbucks released images of its new holiday cups for the 2020 holiday season, and it doesn’t look like there will be much controversy this year.
What’s going on?
Starbucks recently revealed the new cup designs for the holiday season.
- The theme for 2020 is “Carry the Merry.”
- The cups are a mix of green, light green, red and white in various different patterns, which really lean into the holiday season.
- “Our thought behind the cups this year was about people carrying them out in the world as messengers of joy,” Jeff Wilkson, creative director for Starbucks, said in a press release, according to CNN.
- Starbucks will give out limited-edition Starbucks Red Cups on Nov. 6 when you buy any holiday beverage. The cups are refillable.
The war on Christmas
Over the last five years, the Starbucks cup has become a symbol for what some call the “war on Christmas.” Back in 2015, he company unveiled a plain red holiday cup with no signs or images of the holiday, which ignited a firestorm across social media, as I wrote about for Deseret News.
Jeffrey Fields, then-vice president of Starbucks, said at the time that the company “wanted to usher in the holidays with a purity of design that welcomes all of our stories.”
Critic Joshua Feuerstein, a former pastor and social media personality, said in 2015 that Starbucks removed “Christmas from their cups because they hate Jesus.”
- He encouraged people to give their name as “Merry Christmas” when Starbucks asked for a name with their order.
Starbucks even received criticism from President Donald Trump, who said people should boycott the company.
- “I have one of the most successful Starbucks, in Trump Tower. Maybe we should boycott Starbucks? I don’t know. Seriously, I don’t care. That’s the end of that lease, but who cares?” Trump said at a rally in Springfield, Illinois. “If I become president, we’re all going to be saying ‘Merry Christmas’ again, that I can tell you. That I can tell you.”