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Cheetos has a new Super Bowl ad. It stars MC Hammer

The new Super Bow LIV ad will include MC Hammer, Cheetos and more

Cheetos will return to the Super Bowl ads with a new commercial that includes MC Hammer and hints at something … cheesy.
Cheetos will return to the Super Bowl ads with a new commercial that includes MC Hammer and hints at something … cheesy.
Courtesy Cheetos

Cheetos will return to the Super Bowl ads with a new commercial that includes MC Hammer and hints at something … cheesy.

What’s going on: Cheetos released a teaser to its upcoming Super bowl ad, which shows MC Hammer about to play the piano.

  • A second teaser shows MC Hammer doing his shuffle to steal a bag of Cheetos popcorn.
  • The ads point toward the new Cheetos Popcorn.
  • A statement from Cheetos: “You’ll see that no one can tell him that he can’t touch that Cheetos Popcorn! This video will have Cheetos fans everywhere shuffling through the snack aisles to get their hands on their own bag of Cheetos Popcorn!”
  • Flashback: Cheetos revealed earlier this month that the leftover Cheetos dust on your fingers is called Cheetle, which kicked off its advertising campaign for the Super Bowl and the Cheetos Popcorn, billed as popcorn dusted with Cheetle, according to the Deseret News.
  • Brandi Ray, senior director of marketing for Frito-Lay North America, said: “We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game. The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”