Universal Pictures will be releasing some of its films currently in theaters via on demand starting this week, CNN Business reports.
What’s going on:
Universal Pictures will make the following films available for download on demand:
- “The Invisible Man”
- “The Hunt”
- “Emma”
- “Trolls World Tour” will be available on April 10 on the same day in hits theaters.
- “F9” — the ninth “Fast and Furious” film — will not be included on this list however. The film’s release date was postponed, though, as I wrote for the Deseret News.
How to download:
- You can download these films on Comcast, Sky, Apple and Amazon beginning on Friday, according to CNN Business.
Cost:
- The films will cost $19.99 to rent.
Why did Universal make this move?
- Universal said: “Given the rapidly evolving and unprecedented changes to consumers’ daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters. NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes.”
- “At a time when the future couldn’t look grimmer for the $42 billion global box office, the coronavirus crisis should serve as a catalyst for long-delayed change,” according to Variety.