Aunt Jemima is changing its name and packaging. Questions raised over Uncle Ben’s rice and Mrs. Butterworth’s syrup
Aunt Jemima will be removed from syrup and pancake mix packaging
- Quaker Oats said it will change the name and marketing for Aunt Jemima pancake mix and syrup.
- The company said new packaging will arrive in the forth quarter of 2020, The Associated Press reports.
- The new name will be announced at a later time.
- Kristin Kroepfl of Quaker Foods North America said: “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations. We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
What about Uncle Ben’s rice?
Social media raised questions about another national food brand — Uncle Ben’s rice, which has an image of a black man dressed in a bow tie.
I've just heard that Aunt Jemima pancake syrup has been canceled.— ZUBY: (@ZubyMusic) June 17, 2020
Uncle Ben is next...
Well done guys. Fight that 'systemic oppression'. 👏🏾
The streets are becoming safer.
So long, Aunt Jemima. Uncle Ben might need to get his affairs in order— philip lewis (@Phil_Lewis_) June 17, 2020
A spokesperson told Reuters: “As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. We recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.”
And what about Mrs. Buttersworth?
Social media also raised questions about the Mrs. Butterworth’s brand, which has bottles in the shape of a matronly woman, known as Mrs. Butterworth.
Quick question: Y’all seen Mrs. Butterworth lately? If we gonna go, LET’S GO.**— April (@ReignOfApril) June 17, 2020
*Some reports say Thelma “Butterfly” McQueen -- best known for playing the young “Prissy” in “Gone with the Wind” -- was the Black actress who modeled for the original Mrs. Butterworth syrup bottle. pic.twitter.com/p6m7Dg1uqt
No reports have suggested that the Mrs. Butterworth might change in the near future.