What the letter said:
- Cook called the death of George Floyd — an unarmed black man who died after a white police officer knelt on his neck — as a “senseless” act. He said waiting for the crisis to pass was not an acceptable act.
- He wrote: “This is a moment when many people may want nothing more than a return to normalcy, or to a status quo that is only comfortable if we avert our gaze from injustice. As difficult as it may be to admit, that desire is itself a sign of privilege. George Floyd’s death is shocking and tragic proof that we must aim far higher than a “normal” future, and build one that lives up to the highest ideals of equality and justice.”
- “While our laws have changed, the reality is that their protections are still not universally applied. We’ve seen progress since the America I grew up in, but it is similarly true that communities of color continue to endure discrimination and trauma.”
- “To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored. Issues of human dignity will not abide standing on the sidelines. To the black community — we see you. You matter and your lives matter.”
- “With every breath we take, we must commit to being that change, and to creating a better, more just world for everyone.”
- You can read the entire letter on Apple’s website.