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DC Comics cuts ties with Diamond Comic Distributors

DC Comics won’t use the industry’s largest comic distributor

A general view of comic books set up at the Javits Center on the first day of New York Comic Con, Thursday, Oct. 3, 2019, in New York. (AP Photo/Steve Luciano)
A general view of comic books set up at the Javits Center on the first day of New York Comic Con, Thursday, Oct. 3, 2019, in New York.
Steve Luciano, Associated Press

DC Comics has decided to cut ties with Diamond Comic Distributors, an announcement that will shake up how comic books are sent out across the United States.

What’s the news:

“We recognize that, to many of you, this may seem like a momentous decision. However, we can assure you that this change in DC’s distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the direct market as well as grow the number of fans who read comics worldwide.”

“In the near term, Diamond will only be fulfilling orders placed through June 1 final order cut-off and will not solicit the sale of new DC titles further. To ensure a smooth transition for retailers, DC will suspend final order cut-off for June 8, making those books available to order on final order cut-off on June 15.”

A representative for DC Comics told The Hollywood Reporter:

  • “After 25 years, DC and Diamond Comic Distributors are ending their long-standing relationship. Moving forward, comic book retailers can obtain their DC books from Penguin Random House, or their books and periodicals through Lunar or UCS comic book distributors. DC continues to be committed to providing the direct market with best in class service and the fans with the world’s greatest comic books.”

Some extra context:

  • As I reported for the Deseret News, Diamond Comic Distributors has long been considered the main distributor for all new comics books. During the early days of the pandemic, Diamond Comics stopped all shipments of new comic books to stores, which prompted immediate worry from the comic book industry.
  • Greg Gage, who owns Black Cat Comics in Sugar House, told me: “It is definitely going to have an impact because there’s going to be a lot of different things that are selling, I think, like older books and things that people maybe looked at once and said, ‘Well, you know if there’s nothing else to read one day maybe I’ll try it.’ Then they’re starting to try it because there won’t be anything else to read for a bit.”