Disney CEO Bob Chapek reportedly praised “Hamilton” for bringing in new subscribers and for paving a path forward for Disney Plus in a new all-hands meeting, according to The Verge, which obtained audio recording of the meeting.
Chapek didn’t offer any specific numbers for how many new subscribers joined Disney Plus to watch the “Hamilton” film. He said “there were a lot of them,” though.
Chapek said “Hamilton” brought in subscribers who may not have been interested in the product before, The Verge repots.
“That particular audience was very important for Disney Plus because it represented a tangent of an audience that we don’t necessarily get that often on Disney Plus,” Chapek said, according to The Verge. “A great percentage of the new viewers that came into Disney Plus, and there were a lot of them, were a different target audience, a different demographic than what we normally get. That was nice to see.”
“I think it was so impactful because in such a divided country, in such a divided world, there are few things that fit in that Venn diagram in the middle that sort of please everybody and bring us together rather than push us apart,” Chapek said. “I think that’s what the magic of Disney can do. I think that’s the magic of the brand can do. Certainly, what the affinity to the ‘Hamilton’ product can do for the world and especially for the United States right now. The message of diversity that’s implicit in the production really gives us hope for a better, more unified tomorrow.”
“Disney Plus has been great for our company for what it is, but frankly that only scratches the surface in terms of what it’s done,” Chapek said, according to The Verge.
Business Insider reported, “It’s possible that Disney could decide to bring the free trial back at a later date.”