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Disney CEO praises ‘Hamilton’ for how it helped Disney Plus, report says

Disney CEO Bob Chapek said ‘Hamilton’ may have led to more Disney Plus success

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Daveed Diggs is Marquis de Lafayette, Okieriete Onaodowan is Hercules Mulligan, Lin-Manuel Miranda is Alexander Hamilton, Leslie Odom Jr. is Aaron Burr and Anthony Ramos is John Laurens in “Hamilton,” the filmed version of the original Broadway production. Aug. 6, 2020, marks 5 years since the musical opened on Broadway.

Daveed Diggs is the Marquis de Lafayette, Okieriete Onaodowan is Hercules Mulligan, Lin-Manuel Miranda is Alexander Hamilton, Leslie Odom Jr. is Aaron Burr and Anthony Ramos is John Laurens in “Hamilton,” the filmed version of the original Broadway production.

Disney+ Media Relations

Disney CEO Bob Chapek reportedly praised “Hamilton” for bringing in new subscribers and for paving a path forward for Disney Plus in a new all-hands meeting, according to The Verge, which obtained audio recording of the meeting.

Chapek didn’t offer any specific numbers for how many new subscribers joined Disney Plus to watch the “Hamilton” film. He said “there were a lot of them,” though.

Chapek said “Hamilton” brought in subscribers who may not have been interested in the product before, The Verge repots.

“That particular audience was very important for Disney Plus because it represented a tangent of an audience that we don’t necessarily get that often on Disney Plus,” Chapek said, according to The Verge. “A great percentage of the new viewers that came into Disney Plus, and there were a lot of them, were a different target audience, a different demographic than what we normally get. That was nice to see.”

“I think it was so impactful because in such a divided country, in such a divided world, there are few things that fit in that Venn diagram in the middle that sort of please everybody and bring us together rather than push us apart,” Chapek said. “I think that’s what the magic of Disney can do. I think that’s the magic of the brand can do. Certainly, what the affinity to the ‘Hamilton’ product can do for the world and especially for the United States right now. The message of diversity that’s implicit in the production really gives us hope for a better, more unified tomorrow.”

“Disney Plus has been great for our company for what it is, but frankly that only scratches the surface in terms of what it’s done,” Chapek said, according to The Verge.

Disney Plus did not offer a free trial for the streaming service when “Hamilton”debuted, as I wrote about for the Deseret News. The service originally launched in November with several free options.

Business Insider reported, “It’s possible that Disney could decide to bring the free trial back at a later date.”

Earlier this week, multiple reports suggested Disney Plus saw a 64% increase in downloads because of “Hamilton,” which I wrote about for the Deseret News.

Download researcher firm Sensor Tower said Disney Plus saw a 64% bump in downloads compared to the week before “Hamilton” was released.

A similar company, Apptopia, told Variety that Disney Plus saw a 72% spike in downloads during “Hamilton” weekend when compared to the weekend average of the last four weekends.