Disney is teaming up with Colin Kaepernick for stories on racial, social injustice and racial inequality
The Walt Disney Company said the deal will include ESPN and other platforms
What’s going on?
Bob Iger, Disney’s executive chairman, said in a statement: “During this unprecedented time, the Walt Disney Company remains committed to creating diverse and inclusive content that resonates and matters. Colin’s experience gives him a unique perspective on the intersection of sports, culture and race, which will undoubtedly create compelling stories that will educate, enlighten and entertain, and we look forward to working with him on this important collaboration.”
The deal will include multiple platforms, such as Walt Disney Television, ESPN, Hulu, Pixar, and The Undefeated.
Kaepernick said in a statement: “I am excited to announce this historic partnership with Disney across all of its platforms to elevate Black and Brown directors, creators, storytellers, and producers, and to inspire the youth with compelling and authentic perspectives. I look forward to sharing the docuseries on my life story, in addition to many other culturally impactful projects we are developing.”
A “first look deal” refers to an agreement where a company can have preemption right, right of first refusal, or right of first offer for the projects between two parties.
Netflix and Kaepernick
In June 2020, Netflixannounced a new limited series called “Colin in Black & White,” a series about the life of Kaepernick. The series will focus on his high school years and his experiences prior to his NFL career when he became an activist, as I wrote for the Deseret News.
The six-episode series, which was conceived in 2019 and recently completed writing in May, provides an introspective look at Kaepernick’s early life as a Black child growing up with a white adopted family and his journey to become a great quarterback while defining his identity. The limited series reunites (Michael) Starrbury and (Ava) DuVernay who last worked together on Netflix’s acclaimed ‘When They See Us,’ which received 16 Emmy award nominations, including a nomination for outstanding writing for the duo and was recently honored with a Peabody Award.