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Disney releases a new ‘Mulan’ trailer ahead of Disney+ debut

Walt Disney Studios released the new trailer Wednesday

This image released by Disney shows Yifei Liu in the title role of “Mulan.” The film is no longer headed for a major theatrical release. The Walt Disney Co. said Tuesday that it will debut its live-action blockbuster on its subscription streaming service, Disney Plus, on Sept. 4. Customers will have to pay an additional $29.99 on top of the cost of the monthly subscription to rent “Mulan.”
This image released by Disney shows Yifei Liu in the title role of “Mulan.” The film is no longer headed for a major theatrical release. The Walt Disney Co. said recently that it will debut its live-action blockbuster on its subscription streaming service, Disney Plus, on Sept. 4. Customers will have to pay an additional $29.99 on top of the cost of the monthly subscription to rent “Mulan.”
Disney Enterprises via Associated Press

Disney Plus decided to have the ultimate heat check moment and release a new trailer for the upcoming live-action “Mulan” remake.

And the trailer is absolute fire.

The trailer is more action-packed than previous teasers for the film. It focuses on the character of Mulan’s role in being a woman fighting for a man’s army. It features many battle scenes.

More importantly, the trailer confirms that the film will debut exclusively on Disney Plus. It will be exclusively available to Disney Plus subscribers through premier access.

Disney announced last week that “Mulan” would be released on Disney Plus for a cost of $29.99. The film had been delayed four times because of the coronavirus pandemic before it finally received the Sept. 4 release date.

Disney CEO Bob Chapek said during an earnings call last week that this presents an important opportunity for Disney to show the film during a pandemic, according to CNBC.

“We see this as an opportunity to bring this incredible film to a broad audience, currently unable to go to movie theaters, while also further enhancing the value and attractiveness of a Disney Plus subscription with this great content.”

“In terms of the premier access idea, as you probably know, Disney tent-pole blockbuster theatrical films can be fairly expensive to make and produce in order to get the quality that consumers expect from us and frankly to get the quality that we expect from us,” Chapek said, per CNBC.

“We thought we would give it a try to establish a new window of premier access, to try to recapture some of that investment,” he said. “We’re going to have a chance to learn from this and to see whether that makes sense.”