YipitData, a global research firm, recently told Fox Business that Netflix’s churn numbers — which refers to the number of people who drop the subscription service — has increased significantly since the film’s release.
- In fact, the churn has reached a multi-year high that was about eight times higher than back in August, Fox Business reports.
The data comes as Netflix faces controversy over the film “Cuties,” which featured sexualized portrayals of young children. An online petition has asked for people to unsubscribe from Netflix in response.
- “Do not let political divides steer us away from cancelling ‘Cuties.’ Regardless if you’re voting for Trump or Biden in November, America, stand up for what is right,” wrote Twitter user Michael Phillips, using the hashtag #CancelNetflix.
- “We’re deeply sorry for the inappropriate artwork that we used for ‘Cuties.’ It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description,” the company’s statement said.