IHOP has unleashed a new incentive to get people eating at its restaurant again.
On Monday, the restaurant chain announced the all-new “IHOPPY Hour.” The daily value menu lasts eight hours — from 2 to 10 p.m. — and includes $5 or $6 entrees, $3 snacks and drinks at $1 and $1.50.
The menu features a number of breakfast, lunch and dinner options, including chicken and pancakes, a ham and cheese omelette, and a buttermilk crispy chicken sandwich, according to Chew Boom.
“We created IHOPPY Hour as a way to provide folks with affordable opportunities to pancake together under our blue roof even more often,” IHOP President Jay Johns told USA Today. “We recognize that these are challenging times, and our belief is that, regardless of what’s going on in the world, we all deserve a little happiness, or ‘hoppiness.’”
Johns says the restaurant was working on a value p.m. menu before the coronavirus pandemic struck and led IHOP to close its dining rooms.
“We’re famous for breakfast. Everybody knows our world-famous pancakes ... but oftentimes people forget about us at other dayparts,” Johns said. “So the last couple of years we’ve been working on our p.m. business.”
This isn't IHOP’s first attempt at attracting more customers during the afternoon and evening hours. In 2018, the International House of Pancakes transformed its “p” into a “b” to promote new burger offerings, according to Fox Business.
As of Monday, 90% of IHOP’s dining rooms in the U.S. — around 1,800 locations — are open, according to USA Today.