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Mountain Dew may make this flavor permanent — and offer a zero sugar option

Frost Bite may be the new popular drink flavor from Mountain Dew.

Frost Bite may be the new popular drink flavor from Mountain Dew.
Frost Bite may be the new popular drink flavor from Mountain Dew.
Screenshot, Candy Hunting

The new Mountain Dew flavor Frost Bite might become a long-lasting staple for the company after a limited launch earlier this year.

What’s going on?

The foodie Instagram account @CandyHunting recently shared an image of two Mountain Dew Frost Bite bottles — one of the normal Frost Bite and one with zero sugar.

  • The drink — deemed as a Walmart exclusive — may last even longer than anticipated, according to the account.
  • “The regular was supposed to be a limited edition, but was later changed to a permanent exclusive flavor,” the account said.

Meanwhile ...

Pepsi recently announced that Major Melon would be the first permanent new flavor of Mountain Dew, which is the first in more than a decade, according to The Associated Press.

  • “Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” said Nicole Portwood, vice president of marketing, Mtn Dew, according to The Associated Press. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”